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And 40 percent of the participants said they would not use Groupon once again-- notable, considering Groupon declares that at least 95 percent of its sellers demand to be featured once again. Before you get on the social-coupon bandwagon, ensure your company can manage it. Here are 5 Groupon nightmares that might happen to you-- and how to avoid them.

Numerous Groupon customers remain in it for the deal-- with no intent to come back or to acquire more than the voucher deserves-- so you must establish your shop or organization appropriately. Preparation your salespeople to bring their A game and to offer additional items to clients aggressively; if you aren't selling more than what the discount coupon deserves, you are losing cash.

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Due to the fact that of Groupon's personal privacy policy, Groupon can not provide businesses the e-mail addresses of the users who purchase Groupons. Email marketing is an important method of staying connected with your customers, nevertheless, so now is the time to implement an e-mail list. The easiest way to do this is to ask for an e-mail address at the time of the transaction (note, however, that it is unlawful to require an e-mail address), or to put an e-mail sign-up list near the register.

What kind of service do you have, and the number of people can you reasonably serve? If you're a little beauty parlor with 5 chairs, for example, do you truly require to open up your service to 500,000 potential customers? Think about Blo, a little beauty salon and day medspa in Chicago.  This Article Is More In-Depth  ($40 for $110 worth of services) sold 3915 Groupons in April.

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Providing a deep discount on a high-end product or service can harm your business. Deal hunters are unlikely to come back and buy your products at full price (specifically if you use a good deal), and you're cheapening your item in the eyes of your regular clients. A small, unique boutique will not gain from 600 brand-new consumers who now consider the shop as a discount brand.